2023 Sponsor Q&A: CalFlowers

We're so grateful for the financial and in-kind support from floral industry leaders who are committed to the success of the Slow Flowers Summit. This year, we've asked each of our Premier and Presenting Sponsors to answer three questions for our Summit Sponsor Spotlight:

Give us a snapshot of your NEWS! What’s going on with your floral business in 2023?

CalFlowers is a membership-based floral trade association with a mission of serving flower growers and the entire floral supply chain across the United States. CalFlowers supports member businesses through logistics, education, and promotion, aiding in the use and enjoyment of cut flowers.

In addition to providing support programs and services, CalFlowers actively promotes the benefits of fresh flowers to American consumers through a cooperative brand called That Flower Feeling. Most recently, That Flower Feeling launched a ‘Self care mad easy’ campaign, with plans to develop f