Day 1
Thursday, January 9, 2025
Holly Heider Chapple
Design Inspiration from Hope Flower Farm
Hope Flower Farm serves as the heart of all that Holly Chapple creates as a floral designer, educator, and author. The historic dairy farm located outside of Washington, D.C., is home to a thriving cut flower farm, a winery, tasting room, gift shop, bed-and-breakfast lodging, and restored barns that host workshops, microweddings, and flower festivals for guests near and far.
Join Holly on a guided tour of her flower farm as she describes its extensive growing areas, display gardens, and the buildings that add character to the setting. The tour is followed by a design demonstration, recently recorded during the 2024 Flowerstock Festival, in which Holly uses a palette of branches, foliage, and late-summer dahlias to create a large-scale arrangement.
Thursday, January 9, 2025
7:00 a.m. PT/10:00 a.m. ET
Registration required to attend all sessions of the Slow Flowers Worldwide Summit online. To attend this session, register today! Clicking the 'Add to Calendar' button does not register you for this session.
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Kristen Griffith VanderYacht
Seasonal Sourcing and Shopping the Market
For his exclusive Slow Flowers WORLDWIDE Summit session, we followed Kristen Griffith-VanderYacht on a shopping trip to the Seattle Wholesale Growers Market. Watch how Kristen pulls from the Market’s abundance of seasonal, locally-grown cut flowers and foliage to build a beautiful design palette. He discusses floral selection, variety, and color choices (and explains why some of his favorite blooms make the cut). Following his shopping trip, Kristen heads home with those flowers to his studio where he creates a lovely centerpiece that expresses his signature design style.
Thursday, January 9, 2025
9:30 a.m. PT/12:30 p.m. ET
Registration required to attend all sessions of the Slow Flowers Worldwide Summit online. To attend this session, register today! Clicking the 'Add to Calendar' button does not register you for this session.
Eileen Tongson
Cutting Garden Planning and Floral Design Demonstration
Eileen takes us on a tour of the two areas where she grows cut flowers, including the cutting garden at East End Market in Orlando, a culinary farm-to-table food hub, and in her own FarmGal Flowers garden. We’ll learn how and why Eileen grows almost exclusively in raised beds! Next, Eileen brings us into her charming cottage design studio as she discusses its compact layout and efficient storage elements, which also accommodates small-group workshops. She continues with an inspiring floral design demonstration that incorporates roses, dahlias, herbs, and fruits into her arrangement – all of which she grew in the cutting garden.
Thursday, January 9, 2025
11:00 a.m. PT/2:00 p.m. ET
Registration required to attend all sessions of the Slow Flowers Worldwide Summit online. To attend this session, register today! Clicking the 'Add to Calendar' button does not register you for this session.
Toni Reale
Keeping it Local and Sustainable
At Roadside Blooms in North Charleston, South Carolina, Toni Reale operates a full-service floral-design studio and retail shop, with the goal of adorning customers’ most important occasions with locally, seasonally-inspired arrangement and installations.
Follow Toni’s path to flowers and learn how she prioritizes sustainability in all of her business and creative decisions. She shares tips on managing a retail floral enterprise, including how she is thoughtful about flower sourcing, managing resources, reducing waste, and engaging with the community. The presentation wraps up with a floral design demonstration to illustrate how Toni utilizes local and American-grown flowers in her signature design style.
Thursday, January 9, 2025
12:30 p.m. PT/3:30 p.m. ET
Registration required to attend all sessions of the Slow Flowers Worldwide Summit online. To attend this session, register today! Clicking the 'Add to Calendar' button does not register you for this session.
Hannah Morgan
Large-scale Seasonal Arrangements
Visit the Fortunate Orchard cutting garden in South Seattle, where floral artist Hannah Morgan introduces us to the many landscape plants she grows for use in her workshops and custom arrangements. The tour leads us to her delightful backyard studio where Hannah teaches classes for florists and flower lovers. Here’s where she also produces arrangements for local delivery and restaurant clients and designs for weddings and other events. The session wraps up with Hannah’s design demonstration of a dazzling, large-scale seasonal arrangement.
Thursday, January 9, 2025
2:00 p.m. PT/5:00 p.m. ET
Registration required to attend all sessions of the Slow Flowers Worldwide Summit online. To attend this session, register today! Clicking the 'Add to Calendar' button does not register you for this session.
Day 2
Friday, January 10, 2025
Sarah Statham
Creating a Workshop Destination for Flower Lovers
The presentation begins with an introduction to Simply by Arrangement through the four seasons, captured by Yorkshire, England-based documentary filmmaker Sarah Mason, who has been photographing and filming the work of Simply by Arrangement for years. Following the film, Sarah Statham joins Debra Prinzing to talk about how she has developed a destination floral workshop and studio that welcomes students from around the globe for 1:1 and small-group educational experiences – all with an emphasis on locally-grown flowers and immersion in the unique character of Yorkshire.
Friday, January 10, 2025
7:00 a.m. PT/10:00 a.m. ET/3:00 p.m. UTC
Registration required to attend all sessions of the Slow Flowers Worldwide Summit online. To attend this session, register today! Clicking the 'Add to Calendar' button does not register you for this session.
Mara Tyler
Diversification to Sustain Your Floral Business
Mara Tyler operates The Farm at Oxford in Chester County, Pennsylvania, where she specializes in growing beautiful cut flowers, plants, and a selection of bulbs, corms, and tubers. Mara’s presentation looks at sustainability through the floral CEO lens, as she explores the importance of diversification. That means evaluating the potential channels of business available to flower farmers, florists, or farmer-florists, with an appreciation that “you can’t do everything.” Mara encourages us to focus on the most profitable options while refining and diversifying your floral enterprise.
Friday, January 10, 2025
9:30 a.m. PT/12:30 p.m. ET
Registration required to attend all sessions of the Slow Flowers Worldwide Summit online. To attend this session, register today! Clicking the 'Add to Calendar' button does not register you for this session.
Briana Bosch
Building the Authentic Floral Brand
Briana Bosch farms outside of Denver, Colorado. With a focus on North American native cut flowers and regenerative/ecological agriculture, Blossom & Branch brings customers to the farm to reconnect with nature through flower growing and arranging classes, which are hosted at the small barn on the property. Briana also teaches her methods and practices through her popular YouTube channel, “Regenerative Gardening with Blossom & Branch Farm,” which has nearly 140k subscribers, and through the farm’s Instagram channel, reaching 695k followers. With these platforms, Briana knows that it’s important to be authentic and consistent in the content she produces and shares. Her presentation takes us through the many options for building an authentic floral brand, including a self-guided exercise you can apply to your business.
Friday, January 10, 2025
11:00 a.m. PT/2:00 p.m. ET
Registration required to attend all sessions of the Slow Flowers Worldwide Summit online. To attend this session, register today! Clicking the 'Add to Calendar' button does not register you for this session.
Melissa Feveyear
The Mission-Driven Florist
Seattle area’s original eco-florist, Melissa Feveyear has operated the retail flower shop Terra Bella Flowers for more than 13 years. She is featured in a chapter of The 50 Mile Bouquet, written by Debra Prinzing in 2012. Join Melissa on a tour of Terra Bella Flowers, a sunny, plant-and-flower-filled shop where the design team arranges customer orders in the center of the store for all to see. Learn about many of the compostable and recycled materials and programs that Terra Bella Flowers employs. And enjoy a beautiful floral design demonstration using branches, foliage, and flowers – all grown on Vashon Island, Washington, where Melissa and her family live and garden.
Friday, January 10, 2025
12:30 p.m. PT/3:30 p.m. ET
Registration required to attend all sessions of the Slow Flowers Worldwide Summit online. To attend this session, register today! Clicking the 'Add to Calendar' button does not register you for this session.
Kirsten McMahon
Sustainable Floristry in Australia
We met Kirsten in 2024 when she traveled to Banff, Alberta, Canada, to attend the 7th annual Slow Flowers Summit. That inspired us to invite Kirsten to share her story with the 2025 Slow Flowers WORLDWIDE Summit audience. Kirsten gives us an overview of the floral industry in Australia, including the emerging interest in sustainably-focused floristry. She takes us on a visit to an organic flower farm located outside of Melbourne, Australia (look for the kangaroos!) and then designs a foam-free arrangement with the stems she selected there.
Friday, January 10, 2025
2:00 p.m. PT/5:00 p.m. ET/7:00 a.m. AEDT
Registration required to attend all sessions of the Slow Flowers Worldwide Summit online. To attend this session, register today! Clicking the 'Add to Calendar' button does not register you for this session.
Day 3
Saturday, January 11, 2025
Shanda Zelaya
Bridal Bouquets with Heart
Born in Costa Rica, flowers have been around Shanda since her infancy. In 2016, she launched Flor de Casa Designs, a Northern Virginia-based floral studio that caters to couples who have a taste for natural beauty. Shanda specializes in fine art floral design, creating loose, organic, textured and free-flowing arrangements that take inspiration from the beautiful blooms of nature. Enjoy Shanda’s design demonstration as she creates a bouquet using her hand as the “armature.” You’ll love her sense of color as she composes an elegant, spring-inspired bouquet and shares her design choices made during the process.
Saturday, January 11, 2025
7:00 a.m. PT/10:00 a.m. ET
Registration required to attend all sessions of the Slow Flowers Worldwide Summit online. To attend this session, register today! Clicking the 'Add to Calendar' button does not register you for this session.
Natasa Hansen
Creating Community and Corporate Partnerships with Local Flowers
Founded by Natasa Hansen (Kajganic) in May 2013, Toronto Flower Market is the city’s first outdoor flower market, created to celebrate and support Ontario-grown flowers and plants, and to connect growers and florists directly with the city’s residents. The market season runs monthly from May through October, with special collaborations sprouting up throughout the year. Natasa’s presentation introduces us to the inspiring story of TFM, which has cultivated a passionate local flower community of growers, florists, designers, gardeners and producers who transform the city into creative flora and fauna experiences. With that popularity has come requests from corporations and brands who want to leverage TFM’s unique story through partnerships. Natasa’s presentation invites us to learn how she and her close community of flower and plant vendors navigate that demand to protect their brand and ensure that TFM’s values and reputation are supported. The model is one that will inform your own business decisions about collaborations and cross-promotion opportunities.
Saturday, January 11, 2025
9:30 a.m. PT/12:30 p.m. ET
Registration required to attend all sessions of the Slow Flowers Worldwide Summit online. To attend this session, register today! Clicking the 'Add to Calendar' button does not register you for this session.
Becky Feasby
Unpacking the Sustainable Rose
Longtime Slow Flowers member based in Calgary, Alberta, Canada, Becky Feasby has spent the past two years exploring sustainability as the first floral professional admitted to Harvard University’s masters in sustainability program. During her exploration and research on issues facing the floral marketplace, Becky studied sustainable rose production across North America. Her recently-published thesis, “Evaluating Cut Flower Sustainability: Environmental and Social Life Cycle Framework for Rose Production in North America,” is the result of that research. We asked Becky to present her research and share its somewhat surprising findings, as well as discuss her conclusions about the standards of sustainability in rose production.
Saturday, January 11, 2025
11:00 a.m. PT/2:00 p.m. ET
Registration required to attend all sessions of the Slow Flowers Worldwide Summit online. To attend this session, register today! Clicking the 'Add to Calendar' button does not register you for this session.
Amy Stewart
Draw Your Designs
Artist, illustrator, and author of Flower Confidential, The Tree Collectors, and The Drunken Botanist (and more)
Floral designers and painters have a great deal in common: they both rely on composition, contrast, shape, and color to set a mood and tell a story. As florists, when we can draw our designs, we can communicate in a new way: sketches are useful for planning and generating ideas, but a finished piece of art can also expand and enhance your design practice. Join author and artist Amy Stewart for a demo of her very simple and whimsical approach to drawing bouquets with ink and watercolor. She'll also talk through her process of composing a bouquet that makes an interesting drawing. We'll provide a supply list if you'd like to join in, or feel free to watch and learn and ask questions.
Saturday, January 11, 2025
12:30 p.m. PT/3:30 p.m. ET
Registration required to attend all sessions of the Slow Flowers Worldwide Summit online. To attend this session, register today! Clicking the 'Add to Calendar' button does not register you for this session.
Pilar Zuniga
The Sustainable Floral Studio
Pilar Zuniga presented at the 2021 Slow Flowers Summit held at Filoli in Woodside, California. We asked her to update her inspiring session for this year’s Slow Flowers WORLDWIDE Summit, and to discuss building an enduring brand around sustainable design values, and how she uses her studio and platform to advocate for beauty and sustainability. She addresses local flower sourcing, chemical-free design techniques and mechanics, and the broader discussion of demonstrating personal and business values through one’s floral enterprise. After her presentation, Pilar will design a seasonal arrangement expressing her signature style.
Saturday, January 11, 2025
2:00 p.m. PT/5:00 p.m. ET
Registration required to attend all sessions of the Slow Flowers Worldwide Summit online. To attend this session, register today! Clicking the 'Add to Calendar' button does not register you for this session.