What is the Slow Flowers Summit?

Called a "TED Talk for Flower Lovers," the SUMMIT is a conference and lecture series for creative professionals, thought leaders and pioneering voices in the progressive American-grown floral community. Designed to stimulate curiosity, examine conventional assumptions and explore conscious and ethical practices in the floral industry, the Summit agenda asks speakers and audience members alike to inquire, inform, include, instigate and inspire. 

In 2017, Debra Prinzing hosted the inaugural Slow Flowers SUMMIT in Seattle, Washington, as a new "live" component to support and promote the American Flowers Week campaign (June 28-July 4).

READ MORE: Behind the Scenes at the Slow Flowers Summit 2017


On June 29, 2018, the Slow Flowers SUMMIT co-located with the American Institute of Floral Designers (AIFD) Symposium in Washington, D.C.


On July 1 & 2, 2019, the Slow Flowers SUMMIT came to St. Paul, Minnesota. Our co-host was the Twin Cities Flower Exchange.

In 2020 the Slow Flowers SUMMIT was postponed due to the global COVID-19 pandemic.

The 2021 Slow Flowers SUMMIT will be held over 2 days at Filoli in Woodside, California.


Debra Prinzing is a Seattle-based writer, speaker and leading advocate for American domestic flowers. Through her many Slow Flowers-branded projects, she has convened a national conversation that stimulates consumers and professionals alike to make conscious choices about their floral purchases.

Debra is the producer of, the online directory to American grown farms, florists, shops and studios who supply domestic and local flowers. Each Wednesday, approximately 5,000 listeners tune into Debra's "Slow Flowers Podcast," available for free downloads at, iTunes and via other podcast services.

She is the creator of American Flowers Week, launched during the July 4th week in 2015 with more than 5.0 million social media impressions in 2017.

Debra is a Florists' Review Contributing Editor for which she produces the "Slow Flowers Journal" section.
Debra is a 2019 inductee to PFCI (Professional Floral Communicators International) and the 2018 recipient of the American Horticultural Society's "Great American Gardeners"' Frances Jones Poetker Award, which recognizes significant contributions to floral design in publications, on the platform, and to the public.

In 2016, the Seattle Wholesale Growers Market, a farm-to-florist cooperative, honored Debra with the first Growers Choice Award for her "outstanding contributions to revitalizing the local floral community."  She is a 2016 inductee to GardenComm Hall of Fame and is the author of 10 books, including Slow Flowers and The 50 Mile Bouquet. In 2020, Wildflower.Media will publish her newest book, Slow Flowers Journal, Volume One.