SCHEDULE*
 

DAY 1

Friday, January 30, 2026

 

8:00 a.m. PT/11:00 a.m. ET (Note: this session will run for 90 minutes)

Shane Connolly // Learning to be Kinder to Nature

​

10:00 a.m. PT/1:00 p.m. ET

Dee Hall Goodwin and Celestina Robertson // Sustainable Strategies for Floral Businesses: What’s New?

​

12 Noon PT/3:00 p.m. ET
BONUS: Developing a Tree and Plant Rental Service with Anne Bradfield and Chris Robinson

​

2:30 p.m. PT/5:30 p.m. ET

Rizaniño “Riz” Reyes // Lilies in the Cutting Garden and Design Studio

​

4:30 p.m. PT/7:30 p.m. ET
Joan Thorndike // Supplying Florists and DIY Wedding Clients with Seasonal Flowers

​

6:30 p.m. PT/9:30 p.m. ET

Katherine Raz // The Fernseed Story, Small Business Practices for Retail Floristry

​​

​​​

DAY 2

Saturday, January 31, 2026

​

8:00 a.m. PT/11:00 a.m. ET

Françoise Weeks // Botanical Couture with Françoise Weeks

​

10:00 a.m. PT/1:00 p.m. ET

Monique Morris, Alicia Houston, and Marilyn Griffin moderated by Dee Hall Goodwin // Building a Farmer-Florist Business

 

12 Noon PT/3:00 p.m. ET
BONUS: Slow Flowers Floral Insights & Industry Forecast for 2026 with Debra Prinzing and Robin Avni

​

2:30 p.m. PT/5:30 p.m. ET

Max Gill // A Florist’s Guide to Cultivating and Designing With Clematis

​

​4:30 p.m./7:30 p.m. ET
Diane Szukovathy // Floral Standards for Profitability

​

6:30 p.m. PT/9:30 p.m. ET (Note: this session will run for 75 minutes)

TJ McGrath // Slow Flowers-Inspired Design Techniques

​​​​

​​​

​

*Schedule subject to change