SCHEDULE*
 

DAY 1

Friday, January 30, 2026

 

8:00 a.m. PT/11:00 a.m. ET

Shane Connolly // Learning to be Kinder to Nature

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10:00 a.m. PT/1:00 p.m. ET

Dee Hall Goodwin and Celestina Robertson // Sustainable Strategies for Floral Businesses: What’s New?

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2:30 p.m. PT/5:30 p.m. ET

Rizaniño “Riz” Reyes // Lilies in the Cutting Garden and Design Studio

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4:30 p.m. PT/7:30 p.m. ET
Joan Thorndike // Supplying Florists and DIY Wedding Clients with Seasonal Flowers

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6:30 p.m. PT/9:30 p.m. ET

Katherine Raz // The Fernseed Story, Small Business Practices for Retail Floristry

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DAY 2

Saturday, January 31, 2026

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8:00 a.m. PT/11:00 a.m. ET

Françoise Weeks // Botanical Couture with Françoise Weeks

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10:00 a.m. PT/1:00 p.m. ET

Monique Morris, Alicia Houston, and Marilyn Griffin moderated by Dee Hall Goodwin // Building a Farmer-Florist Business

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2:30 p.m. PT/5:30 p.m. ET

Max Gill // A Florist’s Guide to Cultivating and Designing With Clematis

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​4:30 p.m./7:30 p.m. ET
Diane Szukovathy // Floral Standards for Profitability

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6:30 p.m. PT/9:30 p.m. ET

TJ McGrath // Slow Flowers-Inspired Design Techniques

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*Schedule subject to change