SLOW FLOWERS WORLDWIDE SUMMIT 2026 ANNOUNCES NEW PARTNERSHIP

debraprinzing
Aug 31
3 min read

Black Flower Farmers joins Slow Flowers Society to co-host the ninth annual global conference with a focus on floral design, flower farming, and sustainability education, taking place January 30-31, 2026

SEATTLE, WA (September 2, 2025) -- Debra Prinzing, founder and creative director of Slow Flowers LLC, announced dates for the 2026 Slow Flowers Worldwide Summit and a new strategic partnership with Black Flower Farmers, a group of Black specialty cut flower growers from around the world.

“We’re thrilled to welcome members of Black Flower Farmers and founder Dee Hall Goodwin as we share the expertise of both organizations to educate and inspire attendees engaged in the Slow Flowers Movement around the globe,” said Prinzing.

Following the success of the most recent Slow Flowers Worldwide Summit (held January 2025), the online format continues for 2026 as a forum showcasing new ideas and leading voices in floral design, flower farming, and sustainability topics. Prinzing and Goodwin designed the program to serve their members in North America, as well as international attendees who want to connect with professional peers these fields.

“I’m excited to bring the perspective and experience of Black Flower Farmers to enhance the programming for the Slow Flowers Worldwide Summit,” Goodwin said. “There is so much more to be gained when our members share their knowledge and learn from one another. Black Flower Farmers’ stories and knowledge will enhance and elevate the Summit experience for all attendees.”

The Worldwide Summit will take place over two days in the New Year – held online January 30-31, 2026. “Get ready for the conference that has been called ‘The TED Talk for Flower Lovers’ and a ‘Floral Mind-Meld’ This online conference promises to give our attendees a jolt of inspiration for the New Year and new floral season,” Prinzing added.

The program format includes 10 floral education sessions led by sustainable floral leaders, as well as bonus content from special guest presenters.

“Our goal is to keep the Slow Flowers Summit as an inclusive, accessible, and affordable conference, without the added cost of travel and lodging,” Prinzing says. Slow Flowers Society has partnered with Simple Spring, owner of The Great Grow Along to produce the Slow Flowers Worldwide Summit. The Great Grow Along is the largest virtual consumer garden show in the world, with an established platform for online gatherings serving horticulture professionals and consumers.

Prinzing launched the Slow Flowers Summit in 2017 as an in-person complement to other Slow Flowers’ programming. “The Summit is designed for floral professionals working in all facets of the floral marketplace – from the seed to the bouquet,” she says. "The Slow Flowers Movement has been emulated around the world – and emerging groups are eager for access to the same innovation, information, and inclusive approaches enjoyed by our members, but specialized for their own markets. The Slow Flowers Worldwide Summit is designed to provide inspiration for flower farmers, floral designers, and flower lovers, wherever they are based.”

The speaker lineup for Slow Flowers Worldwide Summit is available at slowflowerssummit.com. Early Bird Registration opens on October 15, 2025. More details will be announced at slowflowerssummit.com and at @slowflowerssummit at @blackflowerfarmers on Instagram.

ABOUT: Organizer of the Slow Flowers Summit, Debra Prinzing is the founder and creative director of Slow Flowers Society. Prinzing is the producer of Slowflowers.com, the online directory to farms, florists, shops and studios who supply domestic and local flowers across North America. Each week, approximately 3,500 listeners from around the world tune into "Slow Flowers Podcast," available at slowflowerspodcast.com, or on iTunes and other podcast services. Prinzing is the author of more than 12 books, including Slow Flowers, The 50 Mile Bouquet, and The Flower Farmers.

Black Flower Farmers is the 2026 co-presenter of the Slow Flowers Summit. The organization was founded by Dee Hall Goodwin in 2021. Goodwin is the owner of Mermaid City Flowers, a sustainable urban flower farm based in Norfolk, Virginia. Growing on community-sourced plots, Mermaid City Flowers’ mission is to craft beauty, cultivate community, and inspire creativity through locally grown flowers.

Learn from our inspiring lineup of floral luminaries new voices in the Slow Flowers Movement:

SHANE CONNOLLY, Shane Connolly & Co. FRANÇOISE WEEKS, Françoise Weeks Floral DEE HALL GOODWIN, Mermaid City Flowers and Black Flower Farmers CELESTINA ROBERTSON, Forever Green Flower Co.