2023 Sponsor Q&A: Rooted Farmers
Rooted Farmers, an online platform for flower farmers and a Slow Flowers Podcast sponsor, is a returning Presenting Sponsor of the Slow Flowers Summit. We're excited to welcome them and to share news from their team:
Give us a snapshot of your NEWS! What’s going on with your floral business in 2023?
Our newest addition this year has been the introduction of Rooted Pro, which includes advanced sales analytics and a pricing tool for growers to help provide transparency across the market on wholesale pricing. This is an area where growers historically have struggled to source reliable information, so we are incredibly excited to be able to lend a hand here.
Give us your prediction for the hot floral trend of the summer season!
Elevated, whimsical, meadow-inspired colors and designs are in! Less dense mushroom shapes, and more asymmetrical, natural, and open bouquets and arrangements. We’ve seen a lot of peach and lavender combinations, as well as pinks and buttery yellows, but overall, there seems to be a shift towards inviting more color, bounce and movement, and seasonal blooms to echo the ethereal feel of a moment in time and place. White will always be timeless for weddings, but we are experiencing a shift towards pops of bright and candy colors to add fun and a little maximalism in event floral design!
What’s one fun way that Slow Flowers Summit guests can engage with your floral business?
The Rooted Round Up! Each week, we try to feature farms and desiners from around the country who are using local product in their design work. Just use the hashtag #fromRootedFarmers to highlight your designs when they include locally-sourced blooms from your Rooted Farmers' growers. We want to see your work and highlight all of the beauty that local flowers have to offer!
Learn More: Past Episode featuring Rooted Farmers:
Episode 494: How does Rooted Farmers’ marketplace work? An update from founder Amelia Ihlo and insights from farmer-florist Haley Billipp of Eddy Farm and Connecticut Flower Collective Episode 608: New Crop Pricing Tools with Rooted Farmers’ Amelia Ihlo and Garden State Flower Cooperative’s Leah Ducey