So Excited to Recap the 2018 Slow Flowers Summit in the pages of Florists' Review's October 2018 issue.
Here's an Excerpt:
Slow Flowers Summit Report 2018
When progressive and curious flower people come together, it’s no surprise that innovative ideas develop, align and reemerge with a new focus. That’s exactly what took place at the second annual Slow Flowers Summit on June 29, 2018, which drew a sold-out attendance at the Marriott Wardman Park in Washington, D.C.
Designed to serve professionals in the Slow Flowers community, including floral designers, farmer-florists and vendors who supply them (flower farmers, wholesale florists, soft and hard goods suppliers), as well as members of the media and educators, the one-day conference examines new models of floristry.
As an interactive, LIVE element of American Flowers Week (June 28-July 4), the Summit drew more than 100 attendees. Sixty percent of those self-identify as florists and floral designers, while 20 percent describe themselves as farmers and farmer-florists. The top reasons people attended included connecting with other attendees, followed by learning about new resources and connecting with speakers.
Taking our cue from the many topics and experts featured in the pages of the Slow Flowers Journal and in other channels, such as the Slow Flowers Podcast, the Summit presented speakers and subjects on floral business, design and technology – with the goal of stimulating attendees to think about their own ventures in a new way.
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