2019 Slow Flowers Summit Summit Program

Terri McEnaney: Branding Your Green Platform

SUMMIT KEYNOTE

Lessons from Bailey Nurseries, and from one of the only women CEOs in commercial horticulture. Terri McEnaney is the great-granddaughter of Bailey Nursery founder John Vincent Bailey, Jr., who began the company in 1905.
She will share key strategies for developing innovative brands, including the award-winning Endless Summer Hydrangea, and for finding new ways connect with consumers. Terri's insights will address the importance of forging connections throughout one’s career to drive professional and business success.

Carly Jenkins & Tobey Nelson

SUSTAINABLE SOURCING AND INSTALLATIONS

Carly Jenkins of Killing Frost Farm and Tobey Nelson of Tobey Nelson Events and Design will share their advice and experience about designing and sourcing with sustainability as their core value. Learn from Carly about how she forages ethically and with an artistic approach that communicates a personal design vocabulary to truly reflect season and place. Learn from Tobey about her commitment to no-foam installation and event design, including methods you can immediately implement in your own practice.

 

After Carly and Tobey's presentation, they will be joined by Christine Hoffman, co-host of the Slow Flowers Summit, to demonstrate a large-scale installation in the Paikka Courtyard. During lunch and afternoon breaks, all participants are invited to join in the creation of this sculptural structure.

Kalisa Jenne-Fraser, Missy Palacol & Niesha Blancas

AUTHENTIC AND VISUAL STORYTELLING FOR SOCIAL MEDIA

A branding coach joins two members of the Slow Flowers Creative Team to give you a fast-track primer on aligning your visual content to reflect your brand and personal story.

Kalisa Jenne-Fraser, The Kalyx Group (Seattle). Kalisa has an extensive background in high-level marketing and brand strategy for service businesses. She will kick off this session asking creative entrepreneurs to define the passion that drives each one of us. She calls this step the "Journey of YOU."
Next up, Missy Palacol, Missy Palacol Photography (Seattle), will highlight visual storytelling through branding photography, offering tangible ways to capture and communicate your authentic and essential narrative across a number of digital platforms.
We'll wrap up with Niesha Blancas, Fetching Social Media (Fresno, Calif.), with tactics and strategies to target the right audiences via social media. Niesha specializes in organic audience-building and she'll lead us through growing and engaging with Instagram and Facebook followers.

Christine Hoffman, Kelly Morrison & Amanda Maurmann

FARM-TO-FLORIST: SEEDING AND GROWING A REGIONAL FLOWER HUB

We've invited three creatives at the heart of forming and operating flower-enterprise centers in their own markets. Learn about different business models and lessons/advice for success. 

Christine Hoffman of Twin Cities Flower Exchange; Kelly Morrison of Piedmont Wholesale Flowers; and Amanda Maurmann of Michigan Flower Growers Cooperative will talk about the way their individual endeavors serve a changing floral marketplace with unique, local, seasonal and sustainably-grown flowers.

The women will also reveal highlights, challenges and lessons learned, inspiring you to explore and consider something similar in your region.

Whit McClure: Floral Activism & Your Brand for a Better World

SUMMIT CAPSTONE

Whit McClure of Los Angeles-based Whit Hazen designs whimsical, bold and seasonally-inspired florals. She says it is important to merge her passions of art, flowers and politics. "I often think about how flowers bring so much joy to people's lives, and how there's still so much work to be done so that more people can experience that joy (like access to economic opportunity, education, healthcare, etc.). I create beauty, while at the same time I express my strong opinions, using my voice and resources to speak truth to power. My hope is that my artwork encourages others to do more of both in their lives."
Through Floral Activism, Whit's Capstone Presentation, we will be inspired by her story and her floral design demonstration, to find our own truth as floral advocates for a better world.

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